Color Trend used to be a teen-focused sub-brand from Avon’s Makeup line.

To set the summer campaign, we had to come up with assets that communicated two new products and a promo beach bag.

Featuring Iza (Brazilian singer) and Mari Melo (Brazilian rapper), using only pictures from the brochure and a video that Iza has recorded from her own smartphone, we came up with a vertical video that emulated a top 5 Buzzfeed list to “get ready for summer”.

To better showcase the products’ rtbs (a new nail polish with texture and a new metallic lipstick pen), we’ve developed a few collage arts. Here they are:

Color Trend Summer

for AVON BRAZIL
Role
Concept, Art Direction
Client
Avon Brazil
Agency
Mutato | JWT Brazil
Year
2017