Google Assistant

In October 2019, I got an invitation to participate in a project for MESA Company to develop a new parent targeted campaign for Google Assistant.

Using their creative method, we came up with a full campaign in seven days, ready to air. It was an enriching experience because not only I had the opportunity to work for a brand like Google, but I also got to co-create with the best advertising specialists on the market.

Our goal was to develop a video and bumper ad campaign for Youtube showcasing new parents during their everyday struggles of parenting with the help of Google Assistant, using humor, and showcasing the product’s rtbs and new features.

Role
Art Directon, Concept, Screenplay
Client
Google
Agency
MESA Company
Year
2020