Release your Colors 2017

 

This is the most important promo campaign on Avon’s agenda and consists in give away prizes if you find the shining lipstick.

For this years campaign, we create a nonsense world full of visual references and memes to connect with younger audiences. The video is designed with big suppers and a cool soundtrack for this purpose and present three internet stars: Maria Eugênia a.k.a. “Mareu” (who presents an MTV Brazil show), Luiza and Xan (both famous on Youtube).

Role
Concept, Art Direction
Client
Avon Brazil
Agency
Mutato | JWT Brazil
Year
2017