about

Imagine a world where creativity meets purpose, where every visual element tells a story, and diversity isn’t just a buzzword but a beacon of inspiration. That's the world I've been helping shape for over 18 years.

From the vibrant streets of São Paulo to the buzzing corridors of global brands like Google, Avon, and Neutrogena, I’ve collaborated on campaigns that not only catch the eye but also capture the heart. One highlight was having my campaign for Avon Brazil recognized at SXSW 2017 for its excellence in promoting diversity—a cause close to my heart as a proud member of the LGBTQ+ community.

As a Creative Manager at Kenvue, I had the opportunity to lead and innovate. For instance, the "Hydro Boost Brasil" campaign for Neutrogena used a fun reality show format and was honored as a finalist at the TikTok Awards 2023 and a winner of the Effie Awards Latin America 2024. My focus is on creating content that engages audiences on the platforms they love, with narratives that feel personal and powerful.

In the ever-evolving landscape of digital marketing and creative strategy, I strive to bring a thoughtful and innovative approach. Whether contributing to real-time campaigns like Banco Itaú’s Women’s World Cup coverage or developing user-generated content strategies that resonate organically, I am passionate about turning ideas into meaningful experiences.

Let’s discuss how we can create something extraordinary together.