After transforming Avon Brazil's brand identity, I was invited to join a global initiative to modernize Avon’s content strategy and visual language. My mission was to create campaigns and assets that resonated globally, enhancing product desirability and cultural relevance.
To kick off this new phase, I was part of a team that created a product film featuring renowned designer Kenzo Takada. Inspired by Vogue’s “73 Questions,” the film explored his inspirations and creative process, setting a fresh tone for Avon worldwide.
We developed a culturally resonant visual language for the product film that appealed to all Avon markets. We combined dramatic bottle displays with visuals that conveyed the aromatic essence of Magnolia, the fragrance’s heart, and added a joyous vibe with a rainbow spray.
Role: concept art director ✦ Year: 2018 ✦ Agency: Mutato