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Introducing an exciting evolution in Avon's creative narrative, the Color Trend campaign signals a new era of unfettered expression, redefining femininity and championing gender equality. Featuring drag sensation Pabllo Vittar as our beauty ambassador, we've sparked a media frenzy across South America.
Avon's vibrant palette takes center stage, infusing every facet with a sense of aspiration and visual allure. From our meticulously curated product showcases to our diverse cast, each with a unique story to share, we've crafted an experience that transcends mere advertising, embodying the essence of empowerment and inclusivity.
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Role: designer, art director ✦ Year: 2016 ✦ Agency: Mutato / JWT