Performance You Can
Relate To
Invited by Matter & Energy, I co-created the creative foundation for Suave’s US campaign, writing the hero film and adaptations across Bonding Shampoo, Dry Shampoo, Purple, Mask, and Women’s Deo within the Unexpectedly Good platform and There’s More To It campaign.
Together with my creative partner, we turned product benefits into everyday stories, shaping scenes designed to feel instantly recognizable, light, and quietly charming.
From rushed mornings to effortless confidence, each moment was built to feel natural, close, and just a little irresistible. Because when performance speaks for itself, the story doesn’t need to shout.
From the dry shampoo that saves the look to small moments of connection between friends, the films helped evolve Suave’s voice into something sharper, lighter and more current, with the right touch of confident attitude.
Role: Senior Art Director ✦ Year: 2024 ✦ Agency: Matter & Energy