In October 2019, I was invited to join a project with MESA Company to create a targeted campaign for Google Assistant. We developed a complete campaign ready for launch in just seven days using their creative approach. Working with top advertising specialists was rewarding. We aimed to produce a YouTube video and bumper ad campaign highlighting parenting challenges and how Google Assistant assists new parents, incorporating humor, product benefits, and new features.
![](https://cdn.myportfolio.com/13c2677c-db7b-470c-adfc-7ec3bbf9d3e2/257b8902-7479-49b1-b1c1-f70e707d0603_rw_1920.png?h=84eae5576fdbc3c7ddf47ca1f11dcb8c)
![](https://cdn.myportfolio.com/13c2677c-db7b-470c-adfc-7ec3bbf9d3e2/29d328e3-f40f-43e5-b5e3-b724c8677436_rw_1920.png?h=f19f4607f17f274ae75ed33990f3f822)
![](https://cdn.myportfolio.com/13c2677c-db7b-470c-adfc-7ec3bbf9d3e2/bb1c0781-951d-4c3d-8b20-3f7d384cc5d3_rw_1920.png?h=5bb9c5519ac3d227c0527212f072f14b)
Role: screenwriter, art director ✦ Year: 2020 ✦ Agency: MESA Company