In collaboration with Africa Creative, I helped shape the concept and led the art direction for Natura’s 2025 iconic Cherries campaign. Our goal was to bring a truly social-first approach to the brand by combining AI-driven animation with user-generated content language. We also produced real product shots and blended them seamlessly into the social-native aesthetic. The result was Natura’s first campaign to merge AI visuals, UGC behavior, and real product imagery into a fresh, dynamic storytelling style designed for how people engage today.
Role: Senior Art Director ✦ Year: 2025 ✦ Agency: Africa Creative